The purpose of this guide is to help you, as a Lendflow partner, position the feature and service to your users in a way that will be both helpful and effective in conveying the opportunity.

The content here can be used on landing pages, in your app, in blog posts, for marketing content, or other purposes. These are general suggestions and don't need to be used verbatim - you will also likely need to do some tweaking to fit your specific industry.

Contents:

  • Highlights

  • General Positioning

  • General Pain Points

  • How it Works

  • FAQs

  • Good Examples

Highlights

[Your Business] Capital is a faster, easier way to access the funds you need.

Quick Approval

  • Apply faster than you would for traditional loans. Approvals typically take 1-2 business days

Fast Funding

  • Once you’re approved, you’ll see your working capital in your bank account in just 2-3 business days

Flexible Payback

  • Repayment is based on your future sales, so repayment is worry-free. You pay more when your sales are strong; less if sales slow down

General Positioning

The goal here is to focus on the opportunities that your customers can take advantage of if they strategically use financing to grow their business. There are many “negative” reasons that a small business may need to access capital like making payroll, covering expenses due to a disaster, or making up from missed revenue from a pandemic. However, while these may be good reasons, it is best to focus on the growth opportunities that can be captured through the use of financing.

Opportunities

  • Reach a bigger audience

  • Gain market share

  • Beat the competition

Use Cases

  • Launch a marketing campaign

  • Open a new location

  • Hire new employees

For more Opportunities and Use Cases, please see the Industry Specific Positioning.

General Pain Points

While pain points are “negative”, laying them out can help a business to understand that the reason they don’t feel they have reached their true potential may be simply because of how the industry works and not because of anything they are doing wrong. Showing them that there are solvable things holding them back may help them to understand that there are solutions.

A good example that is prevalent in most industries is slow paying customers causing poor cash flow. A good way to address this is:

“Stop letting slow paying customers prevent you from growing - get money upfront for outstanding invoices and capitalize on the opportunities at hand”

How it Works

We want to focus on simplicity and speed of the whole process. You can use a sentence like:

“All you need is your SSN and EIN and 5 minutes (yes we timed it). Applying through [xxx] will NOT affect your credit.”

Apply in minutes

  • Applying in just a few simple steps from your [Company] dashboard or through the landing page

  • No need to dig up years of bank statements

Speak with a funding advisor

  • We offer a wide range of options to fit your specific needs

  • Our advisors do the work of finding the best solution for you

Accept your offer

  • Review the offers with your funding advisor

  • The money is then transferred to you in 1-2 business days

FAQs

Here are some common FAQs that you can include on a landing page or save for reference if a customer asks.

What are the eligibility requirements?

We service almost every industry and any size of business. Here are the minimum criteria

  • At least 6 months in business

  • $10,000 or more in monthly revenue

  • 550 personal credit score or better

What information do I need to provide to apply?

We only need some basic information to kick off the application process

  • General business information

  • Owner information

  • SSN & EIN

How long does the loan process take?

Once your application is completed, a funding advisor will contact you within 1-2 business days. If you qualify, you will receive offers within 1-3 business days, and if approved, the funds can be in your account in 0-1 business days.

How much are the loans for?

The loans will be anywhere from $5,000 to $500,000 and the exact amount will be dependent on your revenue, creditworthiness, and other factors.

Good Examples

Here’s a selection of capital program landing page examples from some of the larger players (not Lendflow partners). Even if the industry is different from yours, the general content and focus on opportunity are relevant. Why not follow the leaders?

  • Clover - POS system for restaurants, retail, and service businesses

  • Toast - POS system for restaurants

  • Shopkeep - POS system for retail and restaurants

  • Shopify - ecommerce platform

  • Square - POS and payments platform for SMBs

  • Quickbooks - accounting software

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